Love Potion #9...the liquor, not the song

"...She bent down and turned around and gave me a wink
She said-- I'm gonna make it up right here in the sink,
It smelled like turpentine, it looked like Indian ink
I held my nose, I closed my eyes, I took a drink..."

While the name may be the same, Love Potion #9--the brand new specialty liquor in the bottle--differs greatly from the song.  It does not resemble Indian ink, nor does it smell remotely like turpentine.

Instead, the new 60-proof 'distilled spirit specialty', is golden amber in color, has a subtle tropical smell and tastes like your favorite fruit, chocolate and nut all rolled into one.

"It can be used as a cocktail additive, or it's infinitely mixable in any cocktail using vodka, rum or tequila. Straight up over ice is fantastic.  The bouquet is wonderful-- it really fills your senses when you drink it...very exotic and sexy."

That's according to inimitable PR whiz and Marin resident, Christopher Buttner. 

PRThatRocks.com, Christopher's PR company, has a client list peppered with music industry and entertainment types.  He's also the publicist for Playboy Mansion events and the ever popular, Exotic-Erotic Ball, so it's not that much of a stretch for him to pitch the sexy new drink.

Love Potion #9 is produced by CSMC Spirits which is located on the east coast, but west coast-based Buttner has been involved in everything from the product concept to the design of the bottle label.  He's also heavily involved in the publicity, natch.

"I didn't know if it was day or night, I started kissing everything in sight
But when I kissed a cop down on Thirty-fourth and Vine, he broke my little bottle of Love Potion #9."

I've taken several sips of Love Potion #9 and I'm feeling pretty good, although I'm not yet running around kissing everything in sight.  Buttner says the beauty of the premium spirit is the ability to mix it, drink it straight or enjoy it in any way you like.

"You're only limited by your imagination as to how to enjoy Love Potion #9," he told us.

Hmmmm, maybe I'll have another glass and see what happens.

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• West coast folks will probably see Love Potion #9 on the shelves around October.
• PRThatRocks.com website is here.

And for those of you under the age of 25 who have no clue what I'm talking about, here's the classic song "Love Potion No. 9" by the Clovers-