Bye-Bye Yuppies, Hello Yawns...

There is nothing like a little recession, global warming and world awareness to drop-kick you into the 'less is more' mode.  Combine that with the passage of time, and you get a brand, spanking new cultural group designation.  Welcome to the Yuppies of today's generation; the Yawns...

Yawns, or "Young And Wealthy, but Normal" are rich Gen X and Y's answer to their privileged predecessors, the  Yuppies or "Young, Urban Professionals."   Yawns are worth millions, but they choose to live like you and me, that is to say- like paupers.  No McMansions or Mercedes for these penny-pinchers- they are busy saving the world and their money.  Instead of buying fancy clothes and expensive gadgets, they prefer to barter and recycle, all in hopes of a leaving a smaller carbon footprint. Many of them donate a large portion of their money to social causes, especially to those that are 'green.'  Take a look a this USA Today article to read more about how the Yawns are ditching their dough.